Akshay Kumar

Singh is Kinng is ‘musical’ King

Mumbai: In a landmark deal in the sales of a film’s music rights, the music of forthcoming Akshay Kumar-starrer Singh is Kinng has fetched Rs 13.5 crore.

The figure includes the value in terms of promotion and marketing of the movie. The music right has been bought by Times Music. This is reportedly the biggest acquisition deal in film music business and is significant move as the music market has been in a slump for some years.

“Singh is Kinng is one of the most awaited films of the year and it has some great music. The music of Akshay Kumar’s films have been selling well. Whether it is distribution, satellite or music rights, Akshay has been commanding a good price,’’ said Vipul Shah, producer, Singh is Kinng.

“This is certainly one of the biggest music acquisition deals. Also the deal is not for perpetuity as most music deals are but for a limited period of eight years,’’ said Sandeep Bhargava of Indian Films, the worldwide rights holder of Singh Is Kinng.

The various rights are primarily mobile ringtones and a vibrant radio scene has added to the film music business, which was suffering from a dip in the sales. “This certainly is a major deal in the music market and is bound to have an impact on other transactions. We have begun seeing movement in the music scene after a long slump. While CD sales is only 30% of the revenues other rights have supplemented it,’’ said a trade observer.

Quick Look:

Nickname: Akki, Raju
Birth name: Rajiv Hari Om-Bhatia Date of Birth: 9 September 1967
Sign: Virgo
Height: 6'1" or 1.85 m
Weight: 82 kgs
City:
Country: India
Mother:
Father:
Siblings: sister
Children: son Araav
Marital status: married
Spouse: Twinkle Khanna (daughter of Rajesh Khanna and Dimple Kapadia)
Education: he was never much interested in studies, started doing martial arts when he was in 8th standard
Likes:
Favorite food: eat everything but never eat food from outside
Favorite color:
His hero:
His heroine:
Other facts: he trains himself every morning for 1.5 hrs
Hobbies: does a lot of outdoor sports (volleyball and cricket)